Marketing / UTM QR Code

Measure the success of your offline marketing efforts. Generate a Marketing QR code with built-in UTM parameters to track scans and analyze which flyers, posters, or locations are driving the most traffic.

Data Type
Marketing Data

Campaign short link

Styling
Dot Style
Corner Squares
Corner Dots
Preview
Download Options

About Marketing & UTM QR Codes

This is a URL QR code with special tracking tags (UTM parameters) added to the end of the link. When someone scans the code, these tags are sent to your analytics platform (like Google Analytics), telling you exactly where the user came from.

Free & Unlimited

Create and download unlimited static QR codes at no cost, with no watermarks or restrictions on usage.

Customizable Designs

Choose from various dot shapes, corner styles, colors, gradients, and add a logo to match your brand identity.

Multiple Formats

Generate QR codes for URLs, text, Wi‑Fi access, email, vCards, and more formats to suit different needs.

Why choose ReHop for QR code generation?

High Resolution Outputs Download crisp PNGs for web use or scalable SVGs for print to ensure your QR codes look great everywhere.

User-Friendly Interface Our intuitive design tools make it easy to create professional-looking QR codes in just a few clicks.

No Account Required Start generating QR codes immediately without the need to sign up or provide personal information.

Common Uses for UTM QR Codes

A/B Testing Print Ads

Use different QR codes with unique UTM tags in two different magazine ads to see which one generates more website traffic.

Tracking Flyer Campaigns

Place a unique QR code on flyers distributed in different neighborhoods to measure which areas respond best to your marketing.

Measuring Event ROI

Use a QR code with UTM tags at a trade show or conference to track how many leads or sales were generated from that specific event.

Branding & customization

Custom dot styles (dots, rounded, classy, extra rounded), distinctive corner squares and corner dots are more scannable when contrast remains strong. Gradients should stay subtle and avoid low‑contrast transitions near the finder corners. Embedded logos are best placed on a white (or lightly tinted) padded rectangle to maintain recognition.

Best Practices for Creating QR Codes

  • Keep minimum contrast ratio of roughly 4.5:1 between foreground and background.
  • Maintain an uncluttered quiet zone (~4 modules) around the QR code edges.
  • Select higher error correction (Q or H) if embedding larger logos or dense gradients.
  • Avoid stretching or skewing the code when placing in layouts; scale proportionally.
  • Test on multiple mid‑range phone cameras under indoor and low‑light conditions.
  • Use SVG for print (vector sharpness) and PNG for web (smaller payload).

UTM QR Code FAQ

What are UTM parameters?

UTM parameters are tags you add to a URL. The most common ones are 'source' (where the traffic came from, e.g., 'flyer'), 'medium' (the marketing channel, e.g., 'print'), and 'campaign' (the specific promotion, e.g., 'summer_sale').

Where can I see the tracking data?

The data will appear in your website's analytics tool, such as Google Analytics. You can see how many visits came from each of your QR codes, helping you measure the ROI of your offline campaigns.

Does this make the URL very long?

Yes, UTM parameters can make URLs long. We recommend using a URL shortener (like ReHop!) after building your UTM link and before generating the QR code. This creates a cleaner, more reliable code.

Shorten links, understand your audience Simplify URLs, create QR codes, and track every click. Understand your audience with analytics. Submit

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